cool campaigns for fun and profit
Casting about for a credible spokesperson to praise your product's praises but your budget just won't let you land Shaq or John Hamm for the part? Be original. Consider using spokesfish for the job. Or try lobster in a pinch. Cookies always get good results.
This B2B media and direct mail campaign was created for direct sales to commercial fisheries, food processors, produce growers, bio-pharma, food service, grocers and overnight cold shippers. These selling tools turned the wholesale distributor sales force into instant Subject Matter Experts.
cool point of sale and packaging.
Our in-store merchandising campaign was key to getting Cryopak products placed on end-cap displays at retail in CABELA'S, COSTCO, TARGET and WALMART.
cool results, too.