technology marketing

a history of the future

For over twenty years, Microwave Photonic Systems has been developing advanced RF and fiber optic solutions for the world's leading defense, SATCOM and communications companies. When we were asked to create new marketing and advertising materials, we discovered that the original brand needed closer alignment with its modern technology customer base.

re-engineered simplicity

The original logo depicted the company's technical story in intricate detail. It was just too much information for a sustainable identity. By activating the two most relevant words in the company name, we focused on a simpler modern look to create a more memorable modern brand identity going forward.

THE PAST

THE FUTURE

aligning image with ability

We leveraged the excellent reputation MIcrowave Photonics has earned for years of resourceful innovation, engineering excellence and dependable performance by creating an all segment capabilities brochure to introduce the new corporate identity.

new name. same values.

The identity transition advertising for Microwave Photonics is as straightforward as their mission-focused engineering solutions.

technical writing for data sheets

We created new formatting for technical data sheets to introduce a new product series. Our naming protocol uses brand names for each series.

ghost writing technical editorial white paper
for defense industry publication 

Our technical content introduced new product features and expanded fiber optical link capability for mission-critical defense technology applications.

 

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