vollys in the hood

serving those who serve

In the days following the attacks of 9/11, we received a call from the EVP of our client, xpedx. He had seen reports on CBS News and in the New York Times about Aviation Volunteer Fire Department in the South Bronx, whose only firetruck was crushed while responding in the collapse of the North Tower. Knowing I was a volunteer firefighter, he asked if I would reach out to AVFD to see how we could help.

What followed was one of the most inspiring projects of my career. The Times had called AVFD the "poorest fire company in America". But the people of the tight knit South Bronx were certainly not poor in spirit or grit. With recycled old tools, hand-me-down gear and second hand hose line, they did more with less than any fire company I'd ever seen.

With donated creative services, photography, production, paper and printing , we produced this showcase book, telling their compelling story to raise funds to rebuild their wrecked truck, and purchase a new truck with funds donated by Goldman Sachs, The project raised funds to build a new firehouse to house their company of volunteers and we were able to get them their first new gear in 50 years.

American Volunteerism

What makes people volunteer? Not notoriety. Not hope of personal gain. Certainly not to be heroes. People volunteer simply because there is a gap to be filled. A volunteer is a willing person.

Bound by the same generosity of spirit, they change bedpans in nursing homes, stack sandbags to stem a swollen river, and wash cars to fight cancer. They take no notice of the inconvenience, the commitment, or the danger. Their first test comes the day they choose to volunteer, every day after is just part of the job.

Students, mill workers and salesmen by day, Candy Stripers, firefighters and Shriners by night, they serve however they can. Every day people all over America volunteer to feed the hungry, protect the environment and mentor those at risk. Men and women alike choose to make their small towns and big cities better places to live simply by getting involved. Even as America has changed, Americans have always found a way to serve their neighbors.

In 1736, volunteers in Philadelphia joined Benjamin Franklin to form the Union Fire Company, the first of its kind in Colonial America. We celebrate their spirit and the dedication of all volunteers by honoring the willing men and women of Aviation Volunteer Fire Department of the Bronx, New York.


Answering the call at the other end of the of the volunteer firefighting spectrum, but no less dedicated to serving their community, are the first responders of Radnor Fire Company,  America's first motorized fire company.

Founded in 1906, Radnor Fire Company has proudly earned its record of public service,  protecting life and property in the leafy Main Line community of Wayne, Pennsylvania.

Dubbed the "Millionaire Fire Company" by a local reporter years ago, RFC members spend their days as postal workers, electricians, students, plumbers, college professors, investment bankers, police officers and entrepreneurs. These men and women are willing volunteers who drop what they're doing and answer the call when the alarm sounds.

We created these direct response promotional pieces to recruit new firefighters and raise operating funds, because even millionaire school teachers need to pay the bills.


 © Copyright 2018 Cavanaugh Communications, Inc.