teamwork makes work more productive
Marketing has never been a safe space for dilettantes or the faint of heart. Effective execution requires team discipline, precision movement, relevant expertise, and coordinated agility — assets leveraged best through early involvement.
When introducing a new initiative, inventing a new business category, or developing a unique brand identity, the delta between clever idea and market-leader is in the deliverables. the big idea is just the beginning. Successful campaigns and effective tactics are as much the result of good execution as a good idea.
Team success comes through process. Mastering the art of execution means breaking the big steps down to a manageable level of detail so that getting those big ideas to the marketplace becomes more doable. Aligning sales, marketing and operations in a consistent way makes everything work better.
Your plan can hold off on some of the minutia as you begin — but not for long, because effective execution is all about sorting through the details. While strategy can be defined as doing the right things, and effective execution is doing things right. Getting things right requires a steady hand guiding the team through the process from the outset. With the right team in place from the beginning, the odds for success on the first try are that much greater.
define the mission.
stay agile to get it right the first time.
process makes perfect.
Software development teams live and die on their ability to get a bug-free product to market quickly. Developers stay ahead of the curve by adhering to an agile process that follows this never-ending cycle: Plan. Design. Develop. Test. Evaluate. Plan.
Breaking the project into smaller team activities called scrums, developers race against time by working in short-term sprints of one to three weeks, with daily stand ups to keep the team focused on the task. Although the scrum’s flat team structure, mission focus, and intense activity may appear detached to an outside observer. the team develops its own rules with a clear set of expectations as to what it will take to reach common accord.
It’s the Scrum Master that manages the process for how information is prioritized and exchanged. It’s also the basis for a continual improvement process that goes on even after launch. Hence v1.2, 2.0, 6.7, etc. Standards like these apply well to planning for efficient execution and aligning your sales and marketing strategy. The advantages of engaging an experienced Scrum Master to streamline your strategic planning and execution process achieve its mission outweigh the cost.
Successful leaders follow this continual improvement practice relentlessly. One only needs to look at two of the world's largest market-cap companies to understand how it works to their advantage. Exxon is always searching for new resources, simultaneously developing new markets and new uses for it. Apple perpetually pursues new utility for its products as it continues development of new ways to make their products better. Constant evolution never stops because success is a moving target.
are we brilliant, or what?